Ikea history

IKEA is a privately held, Swedish international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories, and is the world's largest furniture retailer.Founded in 1943 by 17-year-old Ingvar Kamprad in Sweden, the company is named as an acronym comprising the initials of the founder's name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Småland, South Sweden).

Research page 2 : Packaging

Packaging

Packaging is one of the largest industries in the world. It is hard to think of a product that does not require a packaging of some form. packaging  has many purposes like displaying information, ingredients or barcodes.

Transportation

Packaging is made to withstand the journey from manufacture to retailer. It is also made for the contents. It is also made so it takes up the least space possible to reduce transportation costs.

Research page 1 : Printing techniques

Offset lithography

 

Offset lithography is used commercial printing process. It works on the principle that oil and water do not mix. An aluminium printing plate is dampened with a water solution that the image rejects and the surrounding area accepts. When the plate is inked, the image area accepts the ink. The inked image is then transferred from the plate cylinder to the blanket cylinder which 'offsets' or prints onto the paper as it passes between the blanket and impression cylinders.

CMYK

CMYK is the four inks used in colour printing :cyan, magenta, yellow, and black.

Sheet sizes

Design situation, brief and initial specification

Design Situation

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns.

Design Brief

I am going to redesign the logo for IKEA. I will also design and make a piece of packaging for one of their desk lamps and design and make a point of sale display for that product.

Initial specification

My products will have or do the following:

Display the product that is for sale

Make the Ikea logo.