Design situation, brief and initial specification

Design Situation

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns.

Design Brief

I am going to redesign the logo for IKEA. I will also design and make a piece of packaging for one of their desk lamps and design and make a point of sale display for that product.

Initial specification

My products will have or do the following:

Display the product that is for sale

Make the Ikea logo.